Employ a name, term, design, symbol, or any other feature that calls to mind sustainability.
To what extent do you employ a brand to communicate your sustainability vision and commitments to employees and others?
Consider passing this primer to your marketing department. It offers insight into how they can be more strategic when communicating the functional, emotional, and social sustainability-related values of your products. The primer was published by the BSR Sustainable Lifestyle Frontiers Group, a collaboration between Johnson & Johnson, AT&T, Waste Management, Carlsberg, Walmart, L'oreal, McDonald's, eBay, and Disney.
With the explosion of interest in building sustainable brands with "green" and cause-based marketing, the Colloquium on Sustainability Marketing at Yale addresses the challenges of creating environmentally sustainable products, services, and brands through video talks with executives from leading organisations including Patagonia and Johnson & Johnson.
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