Pathway

Shape Identity

Description

Build sustainability into the fabric of your organization by explicitly referencing it in your mission, vision, and values; employing a brand to communicate your sustainability vision; and encouraging the development of a cohesive narrative about sustainability to help shape your sustainability journey.

Practice

Mission, Vision, Values

Description

Mission, vision, values: integrate sustainability into the organization's mission, vision and values

Question

To what extent do you make explicit statements about sustainability in communicating your organization's mission, vision, values, and/or core purpose?

Resources


Practice

Brand

Description

Employ a name, term, design, symbol, or any other feature that calls to mind sustainability

Question

To what extent do you employ a brand to communicate your sustainability vision and commitments to employees and others?

Resources


Practice

Share Stories

Description

Share stories: build a capacity for and acceptance of the sharing of sustainability stories and anecdotes as a means to inform the organization's sustainability journey

Question

To what extent have you built a capacity for and acceptance of the sharing of sustainability stories and anecdotes as a means to inform the organization's sustainability journey?

Resources

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