Internal knoweldge: encourage the sharing of sustainable ideas and solutions among employees across the organisation through internal knowledge networks and communities of practice.
To what extent do you encourage and support the exchange of sustainability ideas and solutions among employees across the organisation?
Drawing on the example of Unilever, authors Paul Polman and CB Bhattacharya discuss what happens when companies encourage and share sustainable ideas and solutions among employees. For example, workers inspired by Unilever’s sustainability slogan “small actions can make a big difference" were able to save €47,500 and 9.3 tonnes of paper by reducing the end seals of tea bags by 3 millimeters. The article also offers an in-depth explanation of eight important practices for engaging employees in the company’s sustainability journey.
How do leaders leverage knowledge networks to achieve goals? Initial research focused on how knowledge networks could improve the dissemination of evidence regarding childhood and maternal nutrition. The authors then developed a model for knowledge networks, and later validated the model through case studies on ConocoPhillips, the world’s largest independent exploration and production oil company, and Women’s World Banking, a global non-profit that operates in 28 countries. These case studies may provide a useful template for implementing a knowledge network framework within your own organisation.
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