Cultivate Champions

Description

Cultivate champions: identify influential individuals and support them to become sustainability champions

Question

To what extent do you identify influential individuals and support them to become sustainability champions?

Resources

  • Supporting your CEO

    Author: Embedding Project
    CEOs play a crucial role in embedding sustainability into the strategies and day-to-day decisions of their organizations. Based on over 200 interviews with CEOs, board members, and sustainability executives from a range of global companies and a review of prior academic research on CEO decision-making, we developed these resources to share insights on how corporate change agents can help influence CEO thinking on sustainability.
     
    In our Guide, we describe each of the characteristics in detail, incorporating as many direct experiences as possible to help sustainability change agents think about how to support their CEO. We also developed a Tactical Inventory to help change agents reflect on these tactics and to identify which of them might be most appropriate for their own setting.

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